As audiences scatter into hyper-curated feeds and algorithmic bubbles, brand reputation is shaped as much by creators and communities as by the brands themselves. In a world where brands can show up anywhere and anytime, relevance depends on cultural fluency, the right voices and navigating real-time judgment in a volatile landscape.
Join Axios House at Cannes Lions for a roundtable conversation bringing together today’s communications leaders to explore how influence is reshaping brand building. The discussion will examine how culture shapes creator partnerships, how leaders navigate reputational risk in high-visibility moments and the creative strategies driving impact without sacrificing credibility.
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